WHAT DO OUR STALLHOLDERS SAY?
If you are serious about growing your business, then coming weekly as a stallholder has lots of benefits above and beyond that of repeat customers. You become part of a community of small businesses with support and networking opportunities. There is a reason quite a few of our weekly stallholders have been with us from the start, but best to let the stallholders tell you themselves:
"You can come casually and make sales but if you want to grow your business you need to build your 'regulars' and always be there for them with something new. Word of mouth is the most powerful marketing there is and they need to know where to find you and where to send their friends.” Maree, Minnie + Ree
"We have been at the market for 6 years now. We have recently realised that more than 40% of each weeks sales are from repeat or referral customers. Just 3 weeks ago the repeat business was worth 80% of our sales.” Julie, Julie Baker Children’s Clothing
"I've been here for 5 plus years and it works for me. You have to stick at one market to establish presence and so they know where to find you always, treat it like a one day a week shop. Also it's the only market that is under cover, on every week and being a regular is much cheaper than just coming randomly.” Kate - Bobbysoxer
"I have been a regular stall holder at the Frank Kitts Underground Market every week since its inception in 2009. My business has developed from a very small cottage industry into a full time business capable of venturing into commercial contracts. I am aware of a number of the stall holders who have grown their businesses remarkably while part of the market.
One of the key benefits of the market is that is gives all of our businesses high exposure to customers from all over New Zealand and overseas while remaining very affordable and low risk. The benefits are much more than making sales: you can learn how to best sell your product, assess your pricing and product reception, and identify your product strengths and weaknesses. Because you are selling directly to the public, you meet the people who are buying your items. You can test market new items. You can test prices. You can gain confidence in selling and meeting the public. You can enjoy the festive atmosphere of the fair. You meet people who can help you with your business. You meet other craft and design people who can give you support. The market is wonderful to be part of!” Anna, Zamm Lights