Wellington Creative Markets Ltd (AKA Wellington Creative) was set up to:

  • Helping artists, designers and small businesses to thrive

  • Creating a tangible experience of the ‘Creative Capital’

  • Helping people find a work/life balance doing what they love

  • Be an example of a sustainable (environmentally, economically, structurally, socially) business, so the company can operate long term serving the community through the points above


Wellington Creative does this by creating high quality, repeatable opportunities for artists, designers and small businesses to take advantage of, such as:


The journey so far...

In 2007 finding retail space to sell your creative goods, other than seven day per week retail, was a little more difficult than it needed to be. Having moved across the ditch from Australia to the “Creative Capital” Wendy Jasper was surprised to find no weekly markets other than the fruit and veggie type. She teamed up with friend and work colleague Helena Tobin and the pair determined to create a buzzing platform for the abundant creativity they saw in Wellington.


Since the conception of the business idea in 2007, Wellington Creative has come a long way. It is now the trusted authority on markets in Wellington and a 2016 Angus & Associates study found 1 in 4 tourists came to Wellington or stayed longer because of the Underground Market. It is also Wellington's only retail business incubator and has acted as a springboard for many businesses over the years who have gone on to exporting, wholesaling and/or full time retail.


“The benefits are much more than making sales: you can learn how to best sell your product, assess your pricing, product reception and identify your product strengths and weaknesses. The market is wonderful to be part of!” Anna, Zamm Lights


In 2014 they launched their next venture on the Wellington Waterfront, the much loved Wellington Pop Up Village, a collection of design shops in shipping containers. The Pop Up Villages have grown from strength to strength providing a valuable stepping stone for small business to experience full time retail for short periods. The Pop Up Villages have expanded to summer, winter and spring villages.

By shopping at Wellington Underground Market, you are helping artists and local small businesses to thrive. Thank you!



“We are always looking for new opportunities to connect Wellington artists and small businesses with shoppers in fun and creative ways."
- Helena
“Making a living from your creativity and having a great work-life balance really is feasible, we see it happening every day.” 
- Wendy

Helena Tobin & Wendy Jasper, Directors

"Hard yards pay off as craft

market proves tourism hit"
The Waikato Times & 

The Dominion Post



cutlery part of plan to

make Wellington's market

waste free"

The Dom Post / stuff.co.nz



Under Frank Kitts Park, Jervois Quay, Wellington Waterfront
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